WORLD WAKING UP TO ISRAELI LIES, TACTICS
The Western world was mostly isolated from ever hearing anything about Palestinians except as “terrorists” for too many years. The Jewish-owned and dominated media ensured that the Israeli Jewish ‘narrative’ was the only one that was told. But that is changing now. Even the controlled corporate media cannot hide the war crimes of the Jewish military state, and cannot ignore Palestinians, though there are very few Palestinians invited to give interviews and they are typically bullied and shouted down. But with the rise of social media and citizen journalists too many photos, videos and personal accounts emerge to hide the truth. Israeli propaganda, which it calls ‘hasbara‘ in Hebrew, is utterly failing, even in the Jewish-owned and dominated media. It is being exposed and rejected.
A 23 July article on Salon discussed how the newest and most thorough hasbara manual emerged and why. And it covered how even though the PM of the Jewish military state and others in the media are following the “Propaganda script” it is no longer resonating with the world, and the Americans in particular.
There is a standard script for how to deal with Palestinian casualties. After Israel killed four boys on the Gaza beach on July 16, the U.S. establishment media fell in line behind Israel’s PR framework: acknowledge the tragedy but blame Hamas. This is exactly what Israeli spokesperson Mark Regev said on Channel 4 News when grilled by the anchor Jon Snow. It is also how the U.S. State Department spokesperson Jen Psaki responded, using the same word-for-word talking points.
Israeli propaganda has a long history. In 1982 the Israeli invasion of Lebanon was met with international condemnation. In particular, the massacre of Palestinians in the refugee camps of Sabra and Shatila damaged its public image. Israel then instituted a permanent PR establishment that would work to cultivate good media coverage in the U.S. The Hasbara project involved training Israeli diplomats and press officers on how to speak in ways that ensured favorable media coverage. The media watchdog group Committee for Accuracy in Middle East Reporting in America (CAMERA) was formed to monitor and respond to “unfair” media coverage of Israel.
But pro-Israeli coverage isn’t simply the product of good talking points; rather it stems from the “special relationship” between the U.S. and Israel and their mutual interests in the Middle East. It is not a coincidence that Psaki would use the same language as Mark Regev. Or that John Kerry would echo Netanyahu.
The U.S. political elite, the elite in Israel and the owners of the corporate media share a set of common economic and political interests that ensures that pro-Israeli propaganda dominates in the establishment media. Should journalists and media organizations break from the script, various pro-Israeli groups, such as CAMERA, generate flack and bring enough pressure to bear on editors and reporters that they are brought back in line.
The end result is that news coverage of the Israeli-Palestinian conflict follows predictable pro-Israeli patterns that are outlined in an educational video produced by media scholar Sut Jhally called Peace, Propaganda, and the Promised Land: U.S. Media and the Israeli-Palestinian Conflict.
And a 27 July article in the Independent discussed the newest propaganda manual entitled, “The Global Language Dictionary” and how it is used against the world. And most importantly, it stressed the need for journalists to read it before interviewing any Israeli spokesperson or supporter.